I'm passionate about crafting web experiences
Creating and improving web products is my happy place. There’s something incredibly satisfying about putting together elements on the screen to enhance and influence a User’s experience, guiding them through a flow that meets the target objective. Whether refining the layout and content architecture, perfecting the copy, choosing the right images, or experimenting with new features, I’m committed to improving how users engage with digital platforms and ensuring each web product meets its KPIs!
My Work
I started producing my first web product, the SEGA of America Intranet, in 1996 just after the Internet became “a thing”.
I’ve been creatively combining design and information professionally for almost 30 years.
I like to think outside the screen.
For this major hair-care client, I was tasked with creating an engaging content hub to replace the existing website. The brand was looking to do something fun and out of the ordinary that would appeal to Gen Z. I defined a content hierarchy and interactions tailored to their target Gen-Z audience using data on consumer interests, combined with a list of desired keywords and long-tail phrases focused on specific hair-care concerns.
The resulting content design provides opportunities for playful interactions, using keywords and phrases to guide Users to what’s important to them, while providing educational content upfront, with improved PDPs that capture Users through product-specific search while increasing engagement of the WTB tool.
Intranets – Supporting Employee Communication
You can tell a lot about an employer by the level of support they dedicate to their intranet; A great intranet can make tasks at work more efficient & personal lives easier.
I have experience defining content flow for well known brands across the web:
This one for a recognizable brand name in cleaning
And for this incubator brand targeting Gen Z.
Skills & Tools
I’m creative and enjoy learning new skills, pitching in where I’m needed, and working on a team.
Over the years, I’ve acted in various roles, including Web Producer, Web Product Manager, and Senior Web Content Manager. I always ask myself, “How can I best guide the User to the information we want them to find?”
Windows OS + Mac OS (preferred)
MS Office: Outlook, OneNote, Word, Excel, PowerPoint, Teams, OneDrive, Sharepoint
SFTP: Filezilla, Cyberduck
I’m great with templates in Word and can create killer animations in PowerPoint. I use animations to enhance understanding and acceptance of technical topics (ask me about preparing trial slides).
I’m also a fan (friend) of ChatGPT and appreciate how a little bit of AI interaction can help with brainstorming.
Adobe Creative Cloud: You could call me an Adobe nerd, I been working with their products including Photoshop, Illustrator, InDesign, Animate, Premiere Pro, Media Encoder, and XD for over 20 years.
Plus: InVision, Mural, Sketch, Camtasia, and Canva
Sketching and outlining with pen & paper or creating card sorts with Post-its cannot be overrated. I’m also a huge fan of idea boards; I like Pinterest and Milanote.
I’m comfortable…
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My experience with WordPress includes theme and plugin development, Gutenberg, page builders like Elementor, and integration of Advanced Custom Fields.
HTML, CSS, PHP, JSON, XML, Ruby on Rails
Editors: Notepad ++, Sublime Text, Visual Studio Code, and phpMyAdmin.
Project Management Tools and Methods: I’ve worked in environments using Kanban, JIRA, Scrum, and Workfront
I’m most comfortable and successful when working remotely and have done so on and off since the early 2000s. I’m experienced in remote collaboration using tools like Slack, Teams, Notion, and GitHub, ensuring effective communication and project management across distributed teams.
I love building connections with my peers and working collaboratively. And, I enjoy sharing knowledge and am confident running training sessions and presenting to a group.
The Logos
I expect some of these may look familiar to you; Over the years I’ve worked for some great companies and supported some recognizable brands.
Get in touch
If you’re here from LinkedIn or because I’ve applied for a position you’re hiring for, well, that’s awesome! I’m sure you have another method of contacting me, but you can use the handy form right here if you’d prefer.