I'm passionate about crafting web experiences

Creating and improving web products is my happy place. There’s something incredibly satisfying about putting together elements on the screen to enhance and influence a User’s experience, guiding them through a flow that meets the target objective. Whether refining the layout and content architecture, perfecting the copy, choosing the right images, or experimenting with new features, I’m committed to improving how users engage with digital platforms and ensuring each web product meets its KPIs!

Ultimately, the elements on the screen need to support every interaction, click, and scroll to form a story that compels the User to move forward on the necessary path.

My Work

I started producing my first web product, the SEGA of America Intranet, in 1996 just after the Internet became “a thing”. 

I’ve been creatively combining design and information professionally for almost 30 years.

I like to think outside the screen.

For this major hair-care client, I was tasked with creating an engaging content hub to replace the existing website. The brand was looking to do something fun and out of the ordinary that would appeal to Gen Z.

I defined a content hierarchy and interactions tailored to their target Gen-Z audience using data on consumer interests, combined with a list of desired keywords and long-tail phrases focused on specific hair-care concerns.

Card sorting content hierarchy for Aussie

The resulting content design provides opportunities for playful interactions, using keywords and phrases to guide Users to what's important to them, while providing educational content upfront, with improved PDPs that capture Users through product-specific search while increasing engagement of the WTB tool.

VISIT THE SITE

Skills & Tools

I’m creative and like learning new skills, pitching in where I’m needed, and being part of a team.

Over the years, I’ve acted in various roles, including Web Producer, Web Product Manager, Senior Web Content Manager, and Front-end WordPress Developer. I always ask myself, “How can I best guide the User to the information we want them to find?”

 

Windows OS + Mac OS (preferred)
MS Office: Outlook, OneNote, Word, Excel, PowerPoint, Teams, OneDrive, Sharepoint
SFTP: Filezilla, Cyberduck

I’m great with templates in Word and can create killer animations in PowerPoint. I use animations to enhance understanding and acceptance of technical topics (ask me about preparing trial slides).

Adobe Creative Cloud: You could call me an Adobe nerd, I been working with their products including Photoshop, Illustrator, InDesign, Animate, Premiere Pro, Media Encoder, and XD for over 20 years.
Plus: InVision, Mural, Sketch, Camtasia, and Canva

Sketching and outlining with pen & paper or creating card sorts with Post-its cannot be overrated. I’m also a huge fan of idea boards; I like Pinterest and Milanote.

I’m comfortable in: 

  • AEM
  • Contentful,
  • BigCommerce,
  • Drupal,
  • Shopify,
  • Square,
  • Sharepoint, and
  • WordPress. 


My experience with WordPress includes theme development, Gutenberg,  and page builders like Elementor, and integration of Advanced Custom Fields.

HTML, CSS, PHP, JSON, XML – I don’t consider myself a Developer but this knowledge comes in handy on web projects.

Editors: Notepad ++, Sublime Text, Visual Studio Code, and phpMyAdmin. 

Project Management Tools and Methods:  I’ve worked in environments using Kanban, JIRA, and Scrum methodology.

I love building connections with my peers and working collaboratively with teams.

I’m most comfortable and successful when working remotely and have done so on and off since the early 2000s. 

I enjoy sharing knowledge and am confident running training sessions and presenting to a group. 

The Logos

I expect some of these may look familiar to you; Over the years I’ve worked for some great companies and supported some recognizable brands.

Get in touch

If you’re here from LinkedIn or because I’ve applied for a position you’re hiring for, well, that’s awesome! I’m sure you have another method of contacting me, but you can use the handy form right here if you’d prefer.